Broadcom is shifting its EMEA partner strategy towards private cloud, AI integration, and data sovereignty, emphasising long-term customer outcomes and operational transformation through VMware Cloud Foundation, now enhanced for AI and secure, localised cloud services. Broadcom’s EMEA partner strategy is increasingly being shaped by a simple commercial reality: many enterprises…

As AI deepens its integration into network operations, providers leverage generative AI and machine learning for automation, customer support, and security, signalling a transformative shift in managed network services. Artificial intelligence is moving from an experimental add-on to a core operating layer in managed network services, with Gartner saying that…

Hidden expenses, inconsistent pricing, and outdated manual processes are eroding distributor profits before sales are even approved. Embracing centralised, data-driven quoting strategies offers a rapid route to safeguarding margins amid operational challenges. For distributors, the hardest margin losses often happen before anyone has signed off on a deal. By…