Author: Paul Briggs
Paul Briggs
A former editor and publisher of IT B2B and B2C titles, Paul champions content that converts. He drives the shift from traffic-focused to data-driven evidence-led content, prioritizing user engagement and actionable insights for today’s marketing ecosystem. He excels in multi-channel advertising and demand generation — digital, tele-based, and physical events — and has built high-performing EMEA and APAC teams alongside strategic partner networks to fuel client pipelines with qualified prospects.
Fusion Worldwide plans to showcase its enhanced supply chain intelligence and sourcing resilience solutions at COMPUTEX Taipei 2026, signalling…
Develop UK’s new DSolutions initiative, spearheaded by Andy Johnson, is transforming channel partners from device resellers into comprehensive solutions…
Hidden expenses, inconsistent pricing, and outdated manual processes are eroding distributor profits before sales are even approved. Embracing centralised,…
Bytes Technology Group reports robust expansion in its core business lines, driven by higher software and services sales, despite…
Versent’s new agreement with AWS signals a shift towards programmable networks and agentic AI, aiming to revolutionise mid-market enterprise…
Panasonic Toughbook has unveiled ELEVATE, a comprehensive overhaul of its European partner scheme, featuring tiered reseller levels, enhanced training,…
BCM One’s strategic alliance with TD Synnex unlocks new opportunities for IT channel firms to resell voice and cloud…
Cisco launches its Secure AI Factory with NVIDIA, offering a modular, security-rich architecture designed to streamline large-scale AI deployment…
Meta plans to eliminate around 8,000 roles next month, marking one of its largest workforce reductions amid a significant…
As AI-generated summaries and conversational tools reshape search results, B2B brands must adapt their paid search strategies to focus…