Kaspersky targets Asia-Pacific growth with focus on layered security amid rising cyber threats

At its 2026 APAC Partner Conference in Seoul, Kaspersky highlights accelerating regional demand for integrated corporate security solutions amidst surging cyber threats and innovative attack methods, emphasizing South Korea’s strategic importance.

Kaspersky used its 2026 APAC Partner Conference in Seoul on 11 June to outline a sharper push in Asia-Pacific, with the company portraying the region as one of its most important growth engines as cyber risks intensify. Speaking at the event, Inna Nazarova, who leads international corporate sales, said the region’s overall revenue growth last year matched the company’s global rate of 4%, but business-to-business sales rose 12% and enterprise revenue climbed 22%, suggesting demand is shifting beyond basic protection towards broader corporate security.

The company said that trend was especially visible in non-endpoint enterprise tools covering cloud, network and industrial systems, where growth topped 40%. Kaspersky linked that expansion to a wider change in buying behaviour across the region, with organisations increasingly seeking layered protection rather than standalone endpoint products. Its global figures for 2025, released separately, showed revenue of about $836 million, up 4% year on year, with B2B sales up 16% even as consumer revenue slipped 3%.

Kaspersky also pointed to a deteriorating threat environment. In its 2025 detection data, the company said it saw an average of 500,000 malicious files a day worldwide, a 7% increase from the previous year. Password-stealing malware rose 59%, spyware increased 51% and backdoors were up 6%. In Asia-Pacific, detections of password-stealing malware surged 132%, while spyware detections rose 32%, reinforcing the company’s argument that the region is facing a disproportionate share of credential theft and surveillance-driven attacks.

The company said South Korea’s advanced digital infrastructure makes it a particularly attractive target for sophisticated intrusions, including advanced persistent threat campaigns and AI-enabled attacks against the financial, manufacturing and public sectors. Eugene Kaspersky, the chief executive, told the Seoul conference that organisations need to move towards integrated security spanning endpoints and cloud infrastructure, citing products such as Kaspersky Next and Kaspersky SIEM. The company also said shortages of quality training data and in-house AI security talent remain obstacles to Security Operations Centre deployment, but argued these gaps can be narrowed through its software and managed detection and response services.

Source Reference Map

Inspired by headline at: ^[1]

Sources by paragraph:

• Paragraph 1: ^[2]
• Paragraph 2: ^[2]
• Paragraph 3: ^[2]
• Paragraph 4: ^[2]

Source: Noah Wire Services