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Access the Fuse Pipeline library of executive briefings and deep-dive analysis. From agentic AI infrastructure and cloud sovereignty to the next generation of programmatic advertising, we provide the cross-sector insights decision-makers need to navigate 2025’s complex digital landscape.
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To cut through the noise and find real solutions, FuseWire, the data and intelligence arm of Fuse Pipeline, went straight to the market — interviewing senior decision-makers and industry heavy hitters in international hi-tech B2B. The result: Fresh quantitative analysis and honest qualitative insights from the people who actually buy and…
What we found: Amazon has launched direct, self-service access to Amazon Marketing Cloud (AMC) for sponsored ads advertisers globally, effectively removing previous barriers that required third-party partners or SQL expertise. This update integrates AMC directly into the Amazon Ads console with AI-powered, no-code templates, allowing advertisers to instantly generate performance…
Bytes Quantum can become a market leader by prioritising three distinct capabilities: cross-cloud control-plane and DNS forensics tied to business-impact metrics, GPU and AI workload cost-attribution for AI-heavy customers, and compliance-read, regionally resident audit artefacts for regulated buyers. These three moves address the highest-confidence buyer demands surfaced in this cycle,…
What we found: Programmatic advertising is rapidly evolving to dominate the digital landscape, projected to power over 91% of U.S. display ad spend by 2025 and driving significant growth in Connected TV (CTV) and audio channels. However, this expansion brings increased complexity and inefficiency, with estimates suggesting over $26 billion…
What we found: Enterprise demand for AI-infused endpoints and servers is being pulled most strongly by Microsoft’s agentic ecosystem, with surging signals around Windows AI PCs, Copilot/agents and Azure-connected edge. Data clouds from SAP and Salesforce are moving AI from pilots into production across frontline and back-office workflows, raising baseline…
Dell Technologies reported strong fiscal 2025 results with an 8% revenue increase to $95.6 billion, propelled chiefly by a 38% surge in AI-optimised server revenues within its infrastructure solutions segment. Strategic investments and partnerships, notably with NVIDIA and Microsoft, have positioned Dell as a leader in AI and hybrid cloud…
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