Author: Paul Briggs
Paul Briggs
A former editor and publisher of IT B2B and B2C titles, Paul champions content that converts. He drives the shift from traffic-focused to data-driven evidence-led content, prioritizing user engagement and actionable insights for today’s marketing ecosystem. He excels in multi-channel advertising and demand generation — digital, tele-based, and physical events — and has built high-performing EMEA and APAC teams alongside strategic partner networks to fuel client pipelines with qualified prospects.
Panasonic Toughbook has unveiled ELEVATE, a comprehensive overhaul of its European partner scheme, featuring tiered reseller levels, enhanced training,…
BCM One’s strategic alliance with TD Synnex unlocks new opportunities for IT channel firms to resell voice and cloud…
Cisco launches its Secure AI Factory with NVIDIA, offering a modular, security-rich architecture designed to streamline large-scale AI deployment…
Meta plans to eliminate around 8,000 roles next month, marking one of its largest workforce reductions amid a significant…
As AI-generated summaries and conversational tools reshape search results, B2B brands must adapt their paid search strategies to focus…
The global Zero Trust Network Access (ZTNA) market is projected to grow from $1.34 billion in 2025 to $4.18…
Ingram Micro has added j5create to its Australian distribution line-up, enhancing access to connectivity accessories amid its wider strategy…
The global IT outsourcing market is transforming from cost-cutting to a strategic, outcomes-driven industry, with new regional dynamics and…
A new GTDC study reveals how IT distributors are transforming from logistics providers into vital partners that support the…
By 2026, rising legal, energy and connectivity demands are transforming cloud infrastructure strategies, emphasizing jurisdictional control and energy resilience…