
October 22, 2025

Are distributor margins under threat, and what opportunities exist for mid‑market security distributor E92?

Executive Abstract Yes. The evidence demonstrates that distributors who productise managed outcomes and automate billing capture higher gross margins and defend vendor access, as evidenced by TD SYNNEX’s launch of a global FinOps practice on 14 October 2025 (TD SYNNEX) which reweights partner economics toward recurring services. Certification and billing…
A major AWS outage originating from its US-East-1 region has disrupted over 2,500 companies worldwide, highlighting the fragility of Silicon Valley’s cloud-centric infrastructure and prompting calls for more resilient, decentralised systems. On October 20, 2025, Amazon Web Services (AWS) experienced a significant outage originating from its US-East-1 region in Northern…
B2B marketers are increasingly leveraging AI and intent data to refine ABM tactics, with personalised content and continuous engagement redefining the buyer journey amid rising digital research and self-serve preferences. Account-based marketing (ABM) continues to promise B2B marketers a more targeted and efficient route to success by focusing efforts…
IBM’s new Spyre Accelerator, set for release in October 2025, aims to bring generative AI capabilities to enterprise mainframes, combining security, speed, and flexibility for small and medium-sized businesses seeking to modernise their data infrastructure. IBM has announced the upcoming general availability of its latest AI innovation, the Spyre…
Volkswagen transforms lead generation with AI-driven data integration and personalised customer experiences

Volkswagen Middle East has enhanced its lead generation strategy through seamless online and offline data integration, resulting in higher quality leads, cost reductions, and innovative AI-powered customer support, signalling a new era of efficiency and engagement in automotive marketing. Volkswagen Middle East has successfully enhanced its lead generation strategy by…
Capita faces record £14 million ICO fine after ransomware attack exposes personal data of 6.6 million

UK’s largest outsourcing firm Capita has been fined £14 million by the ICO following a severe ransomware attack that compromised personal data of over 6.6 million individuals, highlighting critical cybersecurity lapses and regulatory repercussions. Capita, the UK’s largest outsourcing firm, has been handed a record £14 million fine by the…
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Oracle refines AI integration with new Fusion Applications marketplace and multi-model support

Oracle launches an enhanced AI Agent Studio for its Fusion Applications, unveiling a marketplace of partner-built AI agents, expanded LLM support, and advanced workflow tools to accelerate enterprise AI adoption. Oracle has unveiled significant enhancements to its AI Agent Studio for Fusion Applications, introducing the Oracle Fusion Applications AI Agent…
Gap Inc. partners with Google Cloud to integrate Gemini Enterprise AI platform across its brands, aiming to transform retail through smarter design, personalised marketing, and enhanced operational efficiency. Gap Inc. is embarking on an ambitious multi-year partnership with Google Cloud to position itself as an AI-first retailer, integrating advanced artificial…
InspireXT partners with Databricks to develop Connected Intelligence solutions aimed at making supply chains more resilient, responsive, and cost-efficient across sectors including Pharmaceuticals and Retail, signalling a new wave of AI-integrated supply chain ecosystems. InspireXT, a consultancy specialising in supply chain transformation, has announced a strategic partnership with Databricks aimed…
Salesforce and Amazon Web Services have expanded their partnership to deploy more secure, interoperable AI agents across enterprise operations, accelerating AI adoption with new data management, contact centre upgrades, and marketplace integration. Salesforce and Amazon Web Services (AWS) have announced a significant expansion of their nearly decade-long collaboration aimed at…
As AI technologies become integral to supply chain optimisation, experts emphasise that robust data harmonization processes are essential for accurate insights, operational agility, and organisational alignment, transforming scattered data into a strategic asset. In the rapidly evolving landscape of AI-driven supply chains, the foundation of success lies not in the…
AWS enhances agentic AI capabilities with new conversational data tools and enterprise workflows

Amazon Web Services unveils significant advancements in agentic artificial intelligence, introducing intuitive data management and automated enterprise workspace tools designed to drive productivity and data-driven decision-making across cloud and business environments. Amazon Web Services (AWS) is significantly advancing its agentic artificial intelligence (AI) capabilities to enhance automation and productivity across…
Blumira unveils SOC Auto-Focus, an AI-driven tool designed to slash investigation times and empower MSPs with enhanced contextual insights, supporting faster, smarter security responses. Blumira has announced the launch of SOC Auto-Focus, an AI-powered security investigation tool designed to help IT teams and Managed Service Providers (MSPs) improve threat detection…
Oracle’s AI Data Platform attracts $1.5 billion investment from global system integrators and consulting giants

Leading firms including Infosys, Cognizant, LTIMindtree, and Accenture have committed over $1.5 billion to support Oracle’s new AI Data Platform, signalling a major shift in enterprise AI adoption and infrastructure. Leading global system integrators and consulting firms, including industry giants Infosys, Cognizant, LTIMindtree, and Accenture, have collectively pledged an investment…
Artificial intelligence is revolutionising email segmentation by enabling real-time, highly targeted communication, boosting engagement and delivering smarter marketing campaigns. In today’s digital marketing landscape, AI-based email segmentation is revolutionising how businesses connect with their customers by enabling far more precise and timely communication than traditional methods. The core idea behind…
IBM acquires Cognitus to boost AI-driven SAP S/4HANA transformation in regulated industries

In a strategic move to enhance its SAP consulting capabilities, IBM acquires Cognitus, bringing proprietary AI-enabled tools and industry-specific expertise to accelerate digital transformations globally, particularly in regulated sectors. IBM has entered into a definitive agreement to acquire Cognitus, a specialist in SAP S/4HANA services, in a move designed to…
With AI, automation, and data unification transforming ABM from niche tactic to growth powerhouse, choosing the right agency is now more strategic and technology-driven than ever. Discover how advanced frameworks and AI ecosystems are shaping ABM success by 2026. In a rapidly evolving marketplace where every click and conversion significantly…
Cloud-based business analytics market set to hit USD 55 billion by 2031 amid surging AI integration

The global market for cloud-based business analytics software is projected to reach USD 55 billion by 2031, driven by technological advancements, AI integration, and industry-wide digital transformation initiatives, signalling a new era of data-driven decision making. The global market for cloud-based business analytics software is poised for substantial growth over…