Author: Paul Briggs

A former editor and publisher of IT B2B and B2C titles, Paul champions content that converts. He drives the shift from traffic-focused to data-driven evidence-led content, prioritizing user engagement and actionable insights for today’s marketing ecosystem. He excels in multi-channel advertising and demand generation — digital, tele-based, and physical events — and has built high-performing EMEA and APAC teams alongside strategic partner networks to fuel client pipelines with qualified prospects.