What’s really going on with lead gen in 2026?
To cut through the noise and find real solutions, FuseWire, the data and intelligence arm of Fuse Pipeline, went straight to the market — interviewing senior decision-makers and industry heavy hitters in international hi-tech B2B.
The result: Fresh quantitative analysis and honest qualitative insights from the people who actually buy and run lead gen programmes today.
We asked them:
- What’s working (and what isn’t)
- What the new breed of buyers really want from suppliers — and why
- How they see the biggest shifts in content syndication, AI, owned media, Signals-to-Revenue (STR), privacy, and pipeline velocity
In a brutal market where some vendor supplier lists are shrinking by up to 70%, this report is essential reading for those looking to increase pipeline through lead generation. We hope you find actionable ideas inside and would love your thoughts after you read it!
