1:43 am – October 23, 2025 October 23, 2025
Are distributor margins under threat, and what opportunities exist for mid‑market security distributor E92?
By News RoomExecutive Abstract Yes. The evidence demonstrates that distributors who productise managed outcomes and automate billing capture higher gross margins and defend vendor access, as evidenced by TD SYNNEX’s launch of a global FinOps practice on 14 October 2025 (TD SYNNEX) which reweights partner economics toward recurring services. Certification and billing…
A major AWS outage originating from its US-East-1 region has disrupted over 2,500 companies worldwide, highlighting the fragility of Silicon Valley’s cloud-centric infrastructure and prompting calls for more resilient, decentralised systems. On October 20, 2025, Amazon Web Services (AWS) experienced a significant outage originating from its US-East-1 region in Northern…
B2B marketers are increasingly leveraging AI and intent data to refine ABM tactics, with personalised content and continuous engagement redefining the buyer journey amid rising digital research and self-serve preferences. Account-based marketing (ABM) continues to promise B2B marketers a more targeted and efficient route to success by focusing efforts…
IBM’s new Spyre Accelerator, set for release in October 2025, aims to bring generative AI capabilities to enterprise mainframes, combining security, speed, and flexibility for small and medium-sized businesses seeking to modernise their data infrastructure. IBM has announced the upcoming general availability of its latest AI innovation, the Spyre…
Volkswagen transforms lead generation with AI-driven data integration and personalised customer experiences
By News RoomVolkswagen Middle East has enhanced its lead generation strategy through seamless online and offline data integration, resulting in higher quality leads, cost reductions, and innovative AI-powered customer support, signalling a new era of efficiency and engagement in automotive marketing. Volkswagen Middle East has successfully enhanced its lead generation strategy by…
Capita faces record £14 million ICO fine after ransomware attack exposes personal data of 6.6 million
By News RoomUK’s largest outsourcing firm Capita has been fined £14 million by the ICO following a severe ransomware attack that compromised personal data of over 6.6 million individuals, highlighting critical cybersecurity lapses and regulatory repercussions. Capita, the UK’s largest outsourcing firm, has been handed a record £14 million fine by the…
Whitepapers
Small and medium-sized enterprises in Australia and the UK are experiencing a surge in cyberattacks, with vulnerabilities exposed by sophisticated tactics and AI-enabled scams, prompting calls for strategic, preventive measures during Cyber Security Awareness Month. Cybersecurity Awareness Month has renewed focus on the rising cyber threats facing organisations worldwide, with…
EXLlaunches agentic AI suite to tackle enterprise data fragmentation and accelerate AI adoption
By News RoomEXL, in partnership with Databricks, unveils EXLdata.ai, an innovative AI-driven platform designed to transform enterprise data management, improve data readiness for AI, and boost adoption through multi-agent architectures and seamless governance integration. EXL has launched EXLdata.ai, an advanced suite of agentic AI data solutions aimed at overcoming a significant barrier…
IBM has strengthened its partnership with Bharti Airtel to enhance Airtel Cloud’s AI capabilities, expand data security, and increase cloud regions across India, marking a significant step in the country’s digital transformation. IBM has expanded its strategic alliance with Bharti Airtel to enhance Airtel Cloud’s AI capabilities and broaden its…
Tensor Networks and Carahsoft partner to accelerate deployment of predictive AI for critical sectors
By News RoomTensor Networks has teamed up with Carahsoft to expand access to its SARAHAI predictive AI platform, targeting federal, state, and local agencies, as well as industry sectors such as defence, healthcare, and energy, with applications in threat detection, grid management, and genomics. Tensor Networks has entered into a strategic partnership…
Cybersecurity innovation war accelerates as adversaries leverage AI and breach supply chains
By News RoomThe ongoing battle between cyber defenders and hackers intensifies, with nation-states and criminal groups employing advanced AI techniques and targeting supply chains, prompting a fundamental shift towards resilient, Zero Trust strategies. In the rapidly evolving landscape of cybersecurity, the ongoing conflict between cyber defenders and adversaries represents one of the…
As 2024 concludes, B2B marketers are embracing generative AI and emotional branding to stand out in an increasingly competitive landscape, transforming customer engagement and operational efficiency for 2025. As 2024 draws to a close, B2B marketers are setting their sights on 2025, aiming to distinguish their businesses in an increasingly…
Oracle’s AI Agent Studio launches marketplace and expands large language model support for Fusion Applications
By News RoomOracle announces major updates to its AI Agent Studio for Fusion Applications, including a new AI Agent Marketplace, enhanced support for leading LLMs, and advanced workflow tools to accelerate enterprise AI integration. Oracle has unveiled significant updates to its AI Agent Studio for Fusion Applications, introducing an AI Agent Marketplace…
As AI platforms like ChatGPT and Google’s AI Overviews shape buyer discovery, companies must recalibrate their positioning strategies—focusing on consistent, trustworthy mentions across channels and targeted content—to stay visible in the evolving landscape. Competitive positioning remains a cornerstone of effective product marketing, ensuring that buyers swiftly grasp what a product…
InspireXT teams up with Databricks to power AI-driven supply chain innovation across sectors
By News RoomInspireXT has announced a strategic partnership with Databricks to integrate their platforms, aiming to transform supply chains in Pharmaceuticals, Manufacturing, and Retail with resilient, data-driven solutions that enhance efficiency and sustainability. InspireXT has announced a strategic partnership with Databricks aimed at advancing supply chain transformation by integrating Databricks’ Data Intelligence…
Revolutionising sales enablement: KPIs, AI and data-driven strategies shaping 2025 success
By News RoomSales enablement is undergoing a transformation with a new focus on sophisticated KPIs, AI, and analytics to optimise B2B sales performance in an increasingly complex landscape, promising significant business gains by 2025. Sales enablement has rapidly evolved in recent years, fundamentally reshaping how businesses optimise their sales performance in the…
TD SYNNEX launches comprehensive global FinOps practice with IBM Cloudability to disrupt cloud cost management
By News RoomTD SYNNEX has unveiled a pioneering global FinOps practice in collaboration with IBM Cloudability, aiming to revolutionise cloud financial management for its partners through real-time analytics, cost governance, and end-to-end optimisation strategies. TD SYNNEX has announced the launch of a new global FinOps practice, developed in collaboration with IBM Cloudability,…
As industries accelerate their digital transformation, organisations increasingly adopt multi-cloud strategies to optimise performance, cost, and security, marking a disruptive shift in enterprise IT infrastructure. As digital transformation accelerates across industries, organisations face increasing need for adaptable, scalable, and secure cloud solutions. Traditional single-cloud strategies no longer suffice for the…
