News
Amazon transforms ad platform with unified Campaign Manager and expanded streaming inventory
By News RoomAmazon unveils a consolidated Campaign Manager integrating search, display, streaming, and audio ad buying, coupled with new streaming and audio inventory to enhance advertising efficiency and reach. Amazon this week unveiled a major reorganisation of its advertising stack, folding its demand-side platform and Ads Console into a single Campaign Manager…
Spheron AI’s marketplace approach disrupts GPU access with transparent, cost-predictable bare-metal options
By News RoomSpheron AI introduces a marketplace-style model for direct, transparent access to enterprise-grade GPUs, challenging traditional hyperscaler services with predictable pricing, full VM control, and high throughput for AI workloads. Spheron AI’s marketplace-style approach to bare‑metal GPU access is emerging as a compelling option for teams that prioritise cost predictability, full…
US strategy signals shift away from Europe towards regional prioritisation and increased coercion
By News RoomThe United States’ newly published National Security Strategy marks a significant reorientation, emphasising regional focus on Latin America and the Indo-Pacific while recasting its alliance with Europe in transactional terms and warning of potential vulnerability to external coercion. The United States’ newly published National Security Strategy marks a decisive and…
New data reveals that 2025’s Black Friday/Cyber Monday success was driven by smarter engagement tactics, AI-driven personalisation, and loyalty initiatives, leading to less discounting but higher revenue from repeat customers. As retailers and customers exhaled after another intense Black Friday/Cyber Monday (BFCM) weekend, new data shows the 2025 peak season…
A segment on MITechTV featuring digital strategist Melih Oztalay highlights a shift towards AI conversion intelligence, systems that learn and respond in real time, to accelerate lead generation and shorten sales pipelines, signalling a disruptive evolution in marketing strategies for 2026. The December 2025 MITechTV segment with digital strategist Melih…
Red Hat and AWS accelerate hybrid AI inference with new chip integrations and production push
By News RoomRed Hat and Amazon Web Services have expanded their collaboration to make generative AI inference more efficient across hybrid cloud environments, leveraging AWS’s Trainium and Inferentia chips and supporting an industry shift towards custom silicon for AI workloads. Red Hat said it has expanded its collaboration with Amazon Web Services…
Global cyber security market poised for rapid growth driven by cloud migration and AI advancements
By News RoomThe global cyber security industry is accelerating towards a projected value of $578.2 billion by 2033, driven by rising threats, digital transformation, and increased investment in AI and cloud-native defences, despite challenges such as skills shortages. The global cyber security market is accelerating as organisations respond to more frequent and…
A new approach to B2B SEO recognises the importance of multi-stakeholder engagement, long sales cycles, and AI-driven discovery, shifting focus from immediate conversions to pipeline contribution through tailored content, improved measurement, and technical foundations. B2B SEO is a distinct discipline from consumer-facing search optimisation: it must influence multiple stakeholders across…
TCS extends partnership with SAP to fast-track cloud and AI transformation with new Centres of Excellence
By News RoomTata Consultancy Services has renewed its five-year agreement with SAP to accelerate the German software group’s shift to cloud and generative AI, establishing centres dedicated to AI, data, and customer experience to enhance global operations and innovation. Tata Consultancy Services (TCS) has signed a fresh five‑year agreement with SAP to…
The UK mobile industry is on the verge of a pivotal shift as the nationwide deployment of 5G Standalone networks promises to redefine connectivity, enabling specialised services, real-time applications, and industry-specific digital ecosystems for MVNOs amid ongoing infrastructure and regulatory challenges. The UK mobile industry is on the cusp of…
A new report reveals that 88% of organisations in the UK and US are increasingly concerned about the threat of state-sponsored cyber attacks, prompting a shift towards prioritising cyber resilience and board-level oversight amid mounting geopolitical risks. A deepening sense of urgency is now evident among cybersecurity and information security…
Practitioners caution on the security and scalability challenges of Model Context Protocol (MCP)
By News RoomWhile MCP offers a rapid and standardised method to integrate large language models with databases and tools, experts warn that ensuring reliability, security, and governance in production remains complex and fraught with risks, calling for robust safeguards and cautious adoption. Model Context Protocol (MCP) promises a fast, standardised way to…