Volkswagen Middle East has enhanced its lead generation strategy through seamless online and offline data integration, resulting in higher quality leads, cost reductions, and innovative AI-powered customer support, signalling a new era of efficiency and engagement in automotive marketing. Volkswagen Middle East has successfully enhanced its lead generation strategy by…

Since the AI disruption initiated by ChatGPT, brands like Hello Products are leveraging artificial intelligence not just for efficiency, but to deepen consumer understanding and enhance creative storytelling, blending technology with human intuition. It has been nearly three years since OpenAI’s ChatGPT disrupted the advertising and media landscapes, marking the…

At the Houston Risk Operations Conference, Qualys announces a major update to its Enterprise TruRisk Management platform, incorporating AI-enhanced features designed to predict, validate, and prioritise cyber threats amid rising autonomous digital identities, signalling a shift from reactive to proactive cybersecurity strategies. At its recent Risk Operations Conference (ROCon) in…

As cyberattacks grow more sophisticated with AI, organisations are increasingly relying on combined email security and XDR platforms for proactive protection, detection, and response amid escalating global risks and geopolitical tensions. Email protection combined with extended detection and response (XDR) is rapidly becoming indispensable for modern cybersecurity, especially as organisations…

Bharti Airtel partners with IBM to enhance its Airtel Cloud platform, integrating IBM’s Power systems and AI infrastructure to accelerate enterprise digital transformation across regulated sectors in India. Bharti Airtel has announced a strategic partnership with IBM aimed at significantly enhancing its Airtel Cloud platform. The collaboration combines Airtel’s telecom-grade…

The global market for cloud-based business analytics software is projected to reach USD 55 billion by 2031, driven by technological advancements, AI integration, and industry-wide digital transformation initiatives, signalling a new era of data-driven decision making. The global market for cloud-based business analytics software is poised for substantial growth over…

With AI, automation, and data unification transforming ABM from niche tactic to growth powerhouse, choosing the right agency is now more strategic and technology-driven than ever. Discover how advanced frameworks and AI ecosystems are shaping ABM success by 2026. In a rapidly evolving marketplace where every click and conversion significantly…

Artificial intelligence is revolutionising email segmentation by enabling real-time, highly targeted communication, boosting engagement and delivering smarter marketing campaigns. In today’s digital marketing landscape, AI-based email segmentation is revolutionising how businesses connect with their customers by enabling far more precise and timely communication than traditional methods. The core idea behind…

Leading firms including Infosys, Cognizant, LTIMindtree, and Accenture have committed over $1.5 billion to support Oracle’s new AI Data Platform, signalling a major shift in enterprise AI adoption and infrastructure. Leading global system integrators and consulting firms, including industry giants Infosys, Cognizant, LTIMindtree, and Accenture, have collectively pledged an investment…