The strategic partnership between Capgemini and AWS is revolutionising industry transformation through advanced, secure, and responsible AI and cloud solutions, accelerating innovation in sectors from automotive to energy. As industries face unprecedented disruption, the deepening collaboration between Capgemini and Amazon Web Services (AWS) is proving pivotal in enabling intelligent, responsible,…

Microsoft’s latest AI integration, Copilot in Excel, is revolutionising how businesses interpret sales data by enabling natural language queries, lowering barriers for non-technical users, and fostering faster decision-making, though the feature remains in beta and requires cautious application. In the rapidly evolving business environment, the ability to analyse sales data…

Businesses across Australia are increasingly adopting AI-powered personalised marketing strategies to create hyper-targeted customer experiences, with industry leaders investing heavily in automation and real-time data analysis to stay competitive in 2025. In 2025, personalised marketing is emerging as the definitive strategy for business growth, especially within the dynamic digital landscape.…

Despite Microsoft’s push to embed AI into Windows and Office, enterprise users remain cautious amid reliability issues, privacy concerns, and challenging trust barriers that threaten widespread adoption. Microsoft is intensifying its transformation towards an AI-native operating system, positioning this shift as an inevitable and logical evolution. However, despite the company’s…

Anthropic, Nvidia, and Microsoft forge a strategic alliance to scale Claude AI on Azure, with a $30 billion investment and up to 1 gigawatt in capacity, signalling a new era in enterprise AI infrastructure and multi-cloud competition. Microsoft, NVIDIA, and Anthropic have forged a significant strategic partnership to scale Anthropic’s…

Security Operations Centres are undergoing a revolutionary shift as artificial intelligence enhances detection, automation, and strategic planning in response to an increasingly complex and swift cyber threat landscape, with autonomous AI agents poised to redefine incident management. Over recent years, Security Operations Centers (SOC) have evolved significantly from manual operations…

India’s advertising landscape is experiencing rapid growth driven by digital dominance, innovative formats, and a strategic blend of human storytelling and AI, redefining engagement and trust in the sector’s future. India’s advertising landscape is poised for robust growth and significant transformation as it moves toward digital dominance and refined marketing…

Proofpoint plans to create up to 250 jobs in Cork, establishing an AI innovation centre that positions Ireland as a leading centre for cybersecurity and AI development. Cybersecurity firm Proofpoint has announced a significant expansion in its Cork operations, with plans to create 100 new jobs as part of its…

Emerging AI-driven systems and no-code tools are revolutionising marketing funnels by enabling real-time personalisation, predictive analytics, and full-funnel orchestration, creating a new standard of efficiency, agility, and bespoke customer experiences. AI automation is fundamentally transforming the landscape of funnel optimization, ushering in a new era defined by real-time personalisation and…

PepsiCo has overhauled its North American DSD operations by integrating mobility, AI, and real-time data into a unified platform, marking one of the sector’s largest modernisations to boost efficiency, sustainability, and customer responsiveness. PepsiCo is undertaking a significant digital transformation of its direct-to-store delivery (DSD) operations in North America, blending…

Consensus partners with Trupeer to launch an AI-powered platform that automates and enhances the creation of professional product demonstrations, promising to revolutionise sales and marketing workflows with faster, scalable video production. Consensus, a firm specialising in demo automation, has announced a partnership with AI video technology provider Trupeer to launch…

Artificial intelligence is transforming marketing operations by enabling real-time attribution, proactive campaign optimisation, and personalised customer engagement, marking a significant shift from traditional measurement methods. AI is revolutionising marketing operations by transforming raw performance data into predictive insights that enable smarter campaign optimisation and resource allocation. Traditional marketing performance measurement…