India’s advertising landscape is experiencing rapid growth driven by digital dominance, innovative formats, and a strategic blend of human storytelling and AI, redefining engagement and trust in the sector’s future. India’s advertising landscape is poised for robust growth and significant transformation as it moves toward digital dominance and refined marketing…

Emerging AI-driven systems and no-code tools are revolutionising marketing funnels by enabling real-time personalisation, predictive analytics, and full-funnel orchestration, creating a new standard of efficiency, agility, and bespoke customer experiences. AI automation is fundamentally transforming the landscape of funnel optimization, ushering in a new era defined by real-time personalisation and…

PepsiCo has overhauled its North American DSD operations by integrating mobility, AI, and real-time data into a unified platform, marking one of the sector’s largest modernisations to boost efficiency, sustainability, and customer responsiveness. PepsiCo is undertaking a significant digital transformation of its direct-to-store delivery (DSD) operations in North America, blending…

Consensus partners with Trupeer to launch an AI-powered platform that automates and enhances the creation of professional product demonstrations, promising to revolutionise sales and marketing workflows with faster, scalable video production. Consensus, a firm specialising in demo automation, has announced a partnership with AI video technology provider Trupeer to launch…

Artificial intelligence is transforming marketing operations by enabling real-time attribution, proactive campaign optimisation, and personalised customer engagement, marking a significant shift from traditional measurement methods. AI is revolutionising marketing operations by transforming raw performance data into predictive insights that enable smarter campaign optimisation and resource allocation. Traditional marketing performance measurement…

Nebius Group announces a landmark $19.4 billion AI infrastructure contract with Microsoft, alongside the launch of its Nebius Token Factory, signalling its rising prominence in the AI cloud sector and aggressive expansion efforts. Earlier this month, Nebius Group announced the launch of its Nebius Token Factory, a comprehensive AI production…

Reply.io positions itself as a comprehensive AI-powered sales engagement platform that automates multichannel outreach while facing industry challenges around integration, support, and pricing, marking a significant shift in outbound sales strategies. In the fast-paced world of sales, managing extensive lead lists, multiple follow-ups, and repetitive manual tasks often leaves teams…

As users grapple with Boomi’s scalability and pricing issues, Hevo Data offers a no-code, real-time alternative with transparent costs, appealing to growing businesses seeking reliable, simplified data workflows. Boomi, a cloud-based Integration Platform as a Service (iPaaS), has been widely used by small to medium-sized businesses for data integration, API…

Billtrust introduces Collections Agentic Procedures, an innovative AI-driven approach that personalises collections strategies by continuously learning from customer interactions, aiming to improve recovery rates and optimise customer experience within B2B accounts receivable workflows. Billtrust, a leading provider of B2B accounts receivable (AR) workflow and payment software, has launched its latest…

Google Cloud Platform’s latest advancements in BigQuery and data ingestion tools are enabling organisations to build faster, more secure, and highly flexible data analytics ecosystems that support real-time insights and complex data formats. Google Cloud Platform (GCP) offers a comprehensive and modern data pipeline solution that spans from raw data…

SentinelOne deepens its collaboration with AWS, integrating advanced AI-driven security tools and automation capabilities to bolster enterprises’ defence mechanisms amid the rapid evolution of AI-powered cloud environments. Endpoint protection firm SentinelOne is significantly deepening its collaboration with Amazon Web Services (AWS), aiming to bolster the security frameworks essential for organisations…

Billtrust unveils Collections Agentic Procedures, a groundbreaking AI-powered system that personalises collection strategies by analysing buyer behaviour, aiming to boost recovery rates, improve cash flow, and refine customer engagement in B2B finance. Billtrust, a prominent provider of B2B accounts receivable (AR) workflow and payment software, has introduced Collections Agentic Procedures,…