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   4:59 am – October 23, 2025

Executive Abstract Yes. The evidence demonstrates that distributors who productise managed outcomes and automate billing capture higher gross margins and defend vendor access, as evidenced by TD SYNNEX’s launch of a global FinOps practice on 14 October 2025 (TD SYNNEX) which reweights partner economics toward recurring services. Certification and billing…

A major AWS outage originating from its US-East-1 region has disrupted over 2,500 companies worldwide, highlighting the fragility of Silicon Valley’s cloud-centric infrastructure and prompting calls for more resilient, decentralised systems. On October 20, 2025, Amazon Web Services (AWS) experienced a significant outage originating from its US-East-1 region in Northern…

B2B marketers are increasingly leveraging AI and intent data to refine ABM tactics, with personalised content and continuous engagement redefining the buyer journey amid rising digital research and self-serve preferences. Account-based marketing (ABM) continues to promise B2B marketers a more targeted and efficient route to success by focusing efforts…

IBM’s new Spyre Accelerator, set for release in October 2025, aims to bring generative AI capabilities to enterprise mainframes, combining security, speed, and flexibility for small and medium-sized businesses seeking to modernise their data infrastructure. IBM has announced the upcoming general availability of its latest AI innovation, the Spyre…

Volkswagen Middle East has enhanced its lead generation strategy through seamless online and offline data integration, resulting in higher quality leads, cost reductions, and innovative AI-powered customer support, signalling a new era of efficiency and engagement in automotive marketing. Volkswagen Middle East has successfully enhanced its lead generation strategy by…

The rapidly expanding AI infrastructure sector is set to reach over $309 billion by 2031, propelled by technological breakthroughs, sustainability efforts, and evolving security standards amidst geopolitical and market challenges. The artificial intelligence (AI) infrastructure sector is rapidly reshaping the technological landscape, driven by an urgent need for specialised computing…

Enterprise CFOs are rebalancing their AI budgets in 2026, emphasising outcome-driven investments and infrastructure growth amid cautious optimism towards AI agents and strategic automation upgrades. Enterprise spending on generative artificial intelligence (GenAI) is undergoing a significant recalibration as CFOs adopt a more discerning approach to investment in 2026. According to…

Salesforce launches Agentforce Vibes, an AI-powered integrated development environment featuring autonomous coding agents and seamless integration with enterprise workflows, signalling a new era in autonomous software development. Salesforce has launched a new AI-powered integrated development environment (IDE), Agentforce Vibes, aimed at meeting growing enterprise demand for AI-driven software development techniques,…

Workato launches the industry’s first fully managed Enterprise Model Context Protocol (MCP), enabling secure, scalable AI agent operations across organisational systems and driving the realisation of the ‘agentic enterprise’. Workato has unveiled its Enterprise Model Context Protocol (MCP), positioning it as the industry’s first fully managed, enterprise-grade platform designed to…

Microsoft has unveiled Copilot, an integrated AI assistant in Windows 11, revolutionising personal computing with proactive, conversational, and efficient support across productivity, system management, and accessibility features. In September 2023, Microsoft unveiled Microsoft Copilot, a groundbreaking AI-powered assistant embedded across Windows, Microsoft 365, Bing, and Edge. This initiative represents a…

Businesses are increasingly leveraging artificial intelligence to transform marketing efforts, delivering highly personalised customer experiences and gaining a competitive edge amid evolving market demands, despite facing implementation challenges. In today’s fiercely competitive business landscape, the adoption of Artificial Intelligence (AI) in marketing has shifted from a luxury to a necessity.…

Google unveils an expanded suite of AI tools in 2023, enhancing accessibility, security, and automation for developers and businesses seeking to harness AI’s transformative potential. Artificial Intelligence (AI) has emerged as a transformative force across numerous industries, enabling businesses to enhance operational efficiency, elevate customer experiences, and tap into new…

The rapidly expanding AI infrastructure market, projected to surpass $309 billion by 2031, is being reshaped by hardware diversification, increased industry investment, and rising emphasis on sustainability and governance, signalling a new phase in the AI industrial revolution. The artificial intelligence (AI) infrastructure market is undergoing a dramatic transformation, scaling…

As artificial intelligence becomes integral to business, hidden use of unsanctioned AI tools—known as shadow AI—poses mounting security and compliance challenges, prompting a shift from bans to nuanced governance strategies. Advanced artificial intelligence (AI) technologies, especially large language models (LLMs), are rapidly becoming fundamental tools in modern business operations. According…