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   11:39 pm – October 23, 2025

A major AWS outage originating from its US-East-1 region has disrupted over 2,500 companies worldwide, highlighting the fragility of Silicon Valley’s cloud-centric infrastructure and prompting calls for more resilient, decentralised systems. On October 20, 2025, Amazon Web Services (AWS) experienced a significant outage originating from its US-East-1 region in Northern…

B2B marketers are increasingly leveraging AI and intent data to refine ABM tactics, with personalised content and continuous engagement redefining the buyer journey amid rising digital research and self-serve preferences. Account-based marketing (ABM) continues to promise B2B marketers a more targeted and efficient route to success by focusing efforts…

IBM’s new Spyre Accelerator, set for release in October 2025, aims to bring generative AI capabilities to enterprise mainframes, combining security, speed, and flexibility for small and medium-sized businesses seeking to modernise their data infrastructure. IBM has announced the upcoming general availability of its latest AI innovation, the Spyre…

Volkswagen Middle East has enhanced its lead generation strategy through seamless online and offline data integration, resulting in higher quality leads, cost reductions, and innovative AI-powered customer support, signalling a new era of efficiency and engagement in automotive marketing. Volkswagen Middle East has successfully enhanced its lead generation strategy by…

Microsoft reorganises its senior leadership to accelerate AI innovation, appointing Judson Althoff as CEO of its commercial business and reinforcing its strategic focus on AI infrastructure and enterprise transformation worldwide. Microsoft has announced a significant reshuffle within its senior leadership aimed at accelerating the company’s AI-driven transformation. Judson Althoff, previously…

As AI tools proliferate, marketers face a growing challenge of repetitive content flooding digital spaces. Experts emphasise the importance of authentic brand identity and customised storytelling to stand out amid the ‘Sea of Sameness’ and avoid low-quality, generic outputs. As artificial intelligence tools become increasingly accessible, a notable challenge has…

As email marketing in 2025 demands more automation, AI, and multi-channel support, Mailsoftly stands out as a cost-effective, user-friendly alternative to Campaign Monitor, offering enhanced deliverability and seamless migration support for businesses seeking modernised marketing tools. As email marketing evolves rapidly in 2025, many businesses reconsider their choice of platforms,…

The evolving landscape of EU regulations such as NIS2 and the Cyber Resilience Act is prompting the access control industry to embed cybersecurity deeply into product design and supply chain management, amid rising AI-related threats. In today’s increasingly connected world, the access control industry faces a rapidly evolving threat landscape…

Rapyuta Robotics leads the way in modular, scalable automated storage and retrieval systems (ASRS), revolutionising omnichannel retail logistics with smarter, faster, and more flexible warehouse solutions tailored for modern multi-modal supply chains. Automated Storage and Retrieval Systems (ASRS) are becoming central to the transformation of omnichannel fulfillment and multi-modal warehouse…

Salesforce’s annual Dreamforce 2025 event in San Francisco focuses on revolutionising customer experience through AI, data, and automation, showcasing industry-leading innovations, certifications, and the integration of human and AI collaboration to reshape enterprise customer success strategies. Dreamforce 2025, set to take place from October 14 to 16 in San Francisco…

IBS Software has launched its innovative Agentic AI suite at the Cargo Forum in New Delhi, promising to accelerate digitalisation and predictive operations in global air cargo through AI-powered virtual agents integrated within its iCargo platform. IBS Software has announced a significant advancement in air cargo management technology at the…

Salesforce has strengthened its AI deployment strategy by leveraging full copy sandboxes for comprehensive testing, launching a no-code Testing Center, and planning a real-time Command Center to monitor AI performance, setting new industry standards for reliable enterprise AI solutions. Salesforce has reinforced its commitment to delivering reliable, enterprise-grade AI solutions…

Consilium Software has expanded its AI-powered solutions with new tools including UniQM™, UniASR™, UniTTS™, and UniVCX CoBrowse™ to enhance customer experience, quality management, and security within the Webex Contact Center ecosystem. Consilium Software has announced a significant expansion of its AI-powered solutions for the Webex Contact Center portfolio, introducing a…

Ineffective data management remains the primary obstacle to successful AI initiatives, with poor data quality and governance driving up failure rates across industries. Emphasising disciplined data practices and continuous tuning is essential for unlocking AI’s full potential. AI projects continue to face staggering failure rates, with estimates suggesting up to…