As AI platforms like ChatGPT and Google’s AI Overviews shape buyer discovery, companies must recalibrate their positioning strategies—focusing on consistent, trustworthy mentions across channels and targeted content—to stay visible in the evolving landscape. Competitive positioning remains a cornerstone of effective product marketing, ensuring that buyers swiftly grasp what a product…

InspireXT has announced a strategic partnership with Databricks to integrate their platforms, aiming to transform supply chains in Pharmaceuticals, Manufacturing, and Retail with resilient, data-driven solutions that enhance efficiency and sustainability. InspireXT has announced a strategic partnership with Databricks aimed at advancing supply chain transformation by integrating Databricks’ Data Intelligence…

TD SYNNEX has unveiled a pioneering global FinOps practice in collaboration with IBM Cloudability, aiming to revolutionise cloud financial management for its partners through real-time analytics, cost governance, and end-to-end optimisation strategies. TD SYNNEX has announced the launch of a new global FinOps practice, developed in collaboration with IBM Cloudability,…

As industries accelerate their digital transformation, organisations increasingly adopt multi-cloud strategies to optimise performance, cost, and security, marking a disruptive shift in enterprise IT infrastructure. As digital transformation accelerates across industries, organisations face increasing need for adaptable, scalable, and secure cloud solutions. Traditional single-cloud strategies no longer suffice for the…

The rapidly expanding AI infrastructure sector is set to reach over $309 billion by 2031, propelled by technological breakthroughs, sustainability efforts, and evolving security standards amidst geopolitical and market challenges. The artificial intelligence (AI) infrastructure sector is rapidly reshaping the technological landscape, driven by an urgent need for specialised computing…

Enterprise CFOs are rebalancing their AI budgets in 2026, emphasising outcome-driven investments and infrastructure growth amid cautious optimism towards AI agents and strategic automation upgrades. Enterprise spending on generative artificial intelligence (GenAI) is undergoing a significant recalibration as CFOs adopt a more discerning approach to investment in 2026. According to…

Salesforce launches Agentforce Vibes, an AI-powered integrated development environment featuring autonomous coding agents and seamless integration with enterprise workflows, signalling a new era in autonomous software development. Salesforce has launched a new AI-powered integrated development environment (IDE), Agentforce Vibes, aimed at meeting growing enterprise demand for AI-driven software development techniques,…

Workato launches the industry’s first fully managed Enterprise Model Context Protocol (MCP), enabling secure, scalable AI agent operations across organisational systems and driving the realisation of the ‘agentic enterprise’. Workato has unveiled its Enterprise Model Context Protocol (MCP), positioning it as the industry’s first fully managed, enterprise-grade platform designed to…