Businesses are overlooking valuable growth opportunities within their existing resources. A strategic focus on reactivating dormant leads and auditing AI infrastructure promises higher returns and sustainable growth in a rapidly evolving marketing landscape. In today’s rapidly evolving marketing landscape, businesses are often caught in a relentless pursuit of “more”—more leads,…

Microsoft reorganises its senior leadership to accelerate AI innovation, appointing Judson Althoff as CEO of its commercial business and reinforcing its strategic focus on AI infrastructure and enterprise transformation worldwide. Microsoft has announced a significant reshuffle within its senior leadership aimed at accelerating the company’s AI-driven transformation. Judson Althoff, previously…

As AI tools proliferate, marketers face a growing challenge of repetitive content flooding digital spaces. Experts emphasise the importance of authentic brand identity and customised storytelling to stand out amid the ‘Sea of Sameness’ and avoid low-quality, generic outputs. As artificial intelligence tools become increasingly accessible, a notable challenge has…

As email marketing in 2025 demands more automation, AI, and multi-channel support, Mailsoftly stands out as a cost-effective, user-friendly alternative to Campaign Monitor, offering enhanced deliverability and seamless migration support for businesses seeking modernised marketing tools. As email marketing evolves rapidly in 2025, many businesses reconsider their choice of platforms,…

The evolving landscape of EU regulations such as NIS2 and the Cyber Resilience Act is prompting the access control industry to embed cybersecurity deeply into product design and supply chain management, amid rising AI-related threats. In today’s increasingly connected world, the access control industry faces a rapidly evolving threat landscape…