Executive Abstract Yes. The evidence demonstrates that distributors who productise managed outcomes and automate billing capture higher gross margins and defend vendor access, as evidenced by TD SYNNEX’s launch of a global FinOps practice on 14 October 2025 (TD SYNNEX) which reweights partner economics toward recurring services. Certification and billing…

A major AWS outage originating from its US-East-1 region has disrupted over 2,500 companies worldwide, highlighting the fragility of Silicon Valley’s cloud-centric infrastructure and prompting calls for more resilient, decentralised systems. On October 20, 2025, Amazon Web Services (AWS) experienced a significant outage originating from its US-East-1 region in Northern…

B2B marketers are increasingly leveraging AI and intent data to refine ABM tactics, with personalised content and continuous engagement redefining the buyer journey amid rising digital research and self-serve preferences. Account-based marketing (ABM) continues to promise B2B marketers a more targeted and efficient route to success by focusing efforts…

IBM’s new Spyre Accelerator, set for release in October 2025, aims to bring generative AI capabilities to enterprise mainframes, combining security, speed, and flexibility for small and medium-sized businesses seeking to modernise their data infrastructure. IBM has announced the upcoming general availability of its latest AI innovation, the Spyre…

Volkswagen Middle East has enhanced its lead generation strategy through seamless online and offline data integration, resulting in higher quality leads, cost reductions, and innovative AI-powered customer support, signalling a new era of efficiency and engagement in automotive marketing. Volkswagen Middle East has successfully enhanced its lead generation strategy by…

The rapid evolution of AI-powered cyber threats is outpacing traditional defenses, prompting a drastic shift towards AI-enabled detection and response systems to combat increasingly sophisticated and autonomous attacks. The digital landscape, once hailed as a sphere of innovation and opportunity, is rapidly transforming into a precarious battlefield where artificial intelligence…

As the e-commerce sector becomes ever more competitive, innovative web scraping technologies unlock real-time data insights, enabling retailers to adapt pricing, optimise product offerings, and uphold brand integrity in a rapidly shifting market landscape. In the fiercely competitive e-commerce sector, the ability to access and act on real-time data is…