Author: Paul Briggs
Paul Briggs
A former editor and publisher of IT B2B and B2C titles, Paul champions content that converts. He drives the shift from traffic-focused to data-driven evidence-led content, prioritizing user engagement and actionable insights for today’s marketing ecosystem. He excels in multi-channel advertising and demand generation — digital, tele-based, and physical events — and has built high-performing EMEA and APAC teams alongside strategic partner networks to fuel client pipelines with qualified prospects.
Broadcom’s decision to end the Advantage Partner Programme for VMware Cloud Service Providers, set for 2026, risks shrinking Europe’s…
Nvidia has increased its stake in CoreWeave by $2 billion, reinforcing a strategic alliance to accelerate AI data centre…
Cisco unveils a revamped 360 Partner Program designed to streamline partner engagement, incentivise AI-driven solutions, and bolster collaboration, aiming…
The European Commission launches a new initiative to foster open-source digital ecosystems, while CrowdStrike and Seraphic Security integrate advanced browser…