Simply Contact launches advisory board to elevate customer service strategy and industry alignment

European customer service outsourcing firm Simply Contact has established an advisory board comprising industry experts to enhance its strategic approach, integrate advanced tools like AI, and strengthen employee and client relations amid expanding global operations.

A prominent European customer service outsourcing company, Simply Contact, has launched an advisory board to enhance its strategic approach and deepen client industry alignment. According to the firm’s announcement, the new advisory board will collaborate closely with Simply Contact’s leadership team, offering specialised insights and guidance for key projects that demand expert knowledge. This initiative reflects the company’s aim to blend strong internal capabilities with external industry expertise, positioning itself to deliver exceptional client results.

Ellina Bronnikova, Chief Marketing Officer of Simply Contact, stated that the advisory board marks a new chapter in evolving the company’s solutions. She highlighted that this move integrates proven expertise with existing advanced tools such as AI-driven support and sophisticated analytics, intending not only to improve efficiency but also to elevate customer experience on a global scale. The advisory board currently comprises three members: Jerry Angrave, Iryna Shevelova, and Nabil Kachour. Each brings extensive experience in customer experience strategies, workforce management, and operations leadership across sectors including aviation, SaaS, e-commerce, mobility, and AI-powered digital services.

Jerry Angrave, known for shaping transformation and customer experience strategies in sectors such as aviation and B2B, previously held senior roles at Lloyds Banking Group and now consults through his own firm, Empathyce. He also participates in accessibility advisory groups for Virgin Atlantic and Heathrow Airport. Iryna Shevelova brings over 15 years of experience in workforce management and operational processes in IT support, currently heading Enablement and Customer Care at Grammarly. She has additionally founded Collabro, a networking assistant facilitating meaningful offline event connections. Nabil Kachour’s expertise lies in scaling international support operations, with leadership roles at well-known companies such as Groupon, Zalando, Evaneos, and FREE NOW, a leading European mobility platform.

Simply Contact, established in 2013 (with some sources noting 2015), operates as a key player in customer service outsourcing across Europe. The company provides multilingual and multichannel support through delivery centres located in Poland, the UK, Ukraine, Romania, Bulgaria, and Moldova, serving diverse industries including e-commerce, government, hospitality, logistics, and IT. Simply Contact’s services reportedly help clients reduce costs by up to 70% compared to maintaining in-house contact centres, while simultaneously improving service quality. Its client roster includes notable names such as WizzAir, Metro Cash & Carry, Bolt, Yves Rocher, Fareportal, and even the Cabinet of Ministers of Ukraine.

Industry data and employee reviews suggest Simply Contact has earned a strong reputation both with clients and within its workforce. Glassdoor reviews give the company a high rating of 4.7 out of 5 stars, significantly above the industry average, with positive remarks about team support, leadership, and workplace culture. The company positions itself as an outsourcing partner capable of managing complex customer experience challenges by combining internal expertise, AI-driven innovation, and insights from established industry leaders. This strategic advisory board launch underscores Simply Contact’s ambition to maintain its market leadership and continue expanding its international footprint.

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Source: Noah Wire Services