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Multinational Org Group acquires minority stake in HappyPath Labs, aiming to boost customer experience offerings with cutting-edge AI and cloud contact centre solutions.
The multinational professional services company Org Group has taken a strategic step by acquiring a minority stake in HappyPath Labs, a fast-growing Irish technology firm renowned for its innovative cloud-based contact centre solutions. This investment aims to bolster Org Group’s customer experience (CX) offerings and strengthen its organisational engineering capabilities across global markets.
HappyPath Labs, founded in 2022 by Dave Hayes, Gavin Coakley, and Denis McCarthy, has made notable strides with its advanced contact centre technologies that include AI-driven analytics and quality assurance. Their flagship platform, Fizz, leverages artificial intelligence to analyse customer interactions at scale, delivering actionable insights that help businesses enhance performance, ensure regulatory compliance, and improve both customer and employee experiences. Designed to be platform-agnostic, Fizz integrates seamlessly with various contact centre and communication systems, making it highly adaptable for sectors ranging from telecommunications and utilities to financial services, healthcare, and logistics.
As an Accredited Amazon Web Services (AWS) Select Tier Partner, HappyPath Labs operates at the forefront of cloud technology innovation, providing modular Contact Centre as a Service (CCaaS) solutions that incorporate omnichannel communications, workforce engagement, business analytics, and AI automation. The company has garnered industry recognition, including the Best Start-Up award at the 2025 Irish National Enterprise Awards, underscoring its rapid growth and industry impact.
Org Group, a leader in organisational engineering with a workforce exceeding 3,000 people across 19 offices in 13 countries, helps clients optimise talent, technology, and customer interactions to drive sustainable business growth. The investment in HappyPath Labs aligns with Org Group’s strategic objective to enhance its CX proposition by integrating cutting-edge technologies that enable clients to transform their customer engagement and operational models.
Seb O’Connell, Chief Executive Officer of Org Group, highlighted the synergy between the two companies, stating in a recent announcement, “HappyPath Labs reflects our philosophy with solutions that enhance customer engagement and employee empowerment as the central elements of business success, using advanced technology to deliver measurable market outcomes.” This partnership will expedite HappyPath’s expansion and reinforce Org Group’s service offerings.
Paddy Morrissey, Chief Revenue Officer of Org Group, emphasised the practical benefits experienced during their collaboration: “We’ve seen firsthand how HappyPath’s innovative solutions transform customer and employee experiences, boosting business success. This partnership will help scale operations and accelerate product development, building on HappyPath’s rapid trajectory.”
Dave Hayes, Managing Director of HappyPath Labs, expressed optimism about the collaboration’s potential: “Org Group’s multinational reach, expertise, and commitment to value-driven outcomes will enable us to scale confidently while continuing to create positive change for organisations and their customers.”
Serving industries with complex and regulated environments, HappyPath Labs stands out for delivering tailored, scalable technology that aligns with enterprise needs. Its headquarters in Clonakilty, County Cork, Ireland, function as the hub for ongoing innovation and client engagement.
The alliance between Org Group and HappyPath Labs exemplifies a broader trend in the professional services and technology sectors, where strategic investments in AI-enhanced cloud technologies position companies to meet evolving market demands for superior customer experience and operational efficiency. As businesses increasingly prioritise digital transformation, this partnership is well-placed to deliver impactful solutions across multiple regions and sectors.
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Source: Fuse Wire Services
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