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Paris-based startup Mistral AI is expanding its influence in Industry 4.0 through a landmark deal with Stellantis, backed by €1.7 billion in funding and a strategic partnership with ASML, signalling a shift towards customised, enterprise-focused AI solutions in manufacturing.
Paris-based startup Mistral AI is accelerating its push into Industry 4.0 with a landmark deal to embed its customised generative AI models across the global automotive group Stellantis. Following a €1.7 billion Series C funding round led by Dutch semiconductor giant ASML, Mistral AI is deploying domain-specific large language models (LLMs) trained on Stellantis’ proprietary data, aiming for enterprise-wide integration across sales, after-sales, engineering, and potentially other industrial functions. This strategic partnership comes after 18 months of pilots and is designed to elevate operational efficiencies and customer experience within the complex automotive ecosystem.
Mistral AI’s co-founder and CEO Arthur Mensch has explained that mainstream large AI models have reached a plateau, having saturated the publicly available data used for training. The new frontier and commercial opportunity lie within enterprises, where AI can be fine-tuned with organisations’ proprietary data and processes to deliver real, domain-specific value. To that end, Mistral is embedding its own team of architects, engineers, and scientists inside client companies like Stellantis, working hand-in-hand to co-develop AI systems tailored to the companies’ unique industrial challenges.
The Stellantis agreement was formally unveiled during Italian Tech Week in Turin. It covers a broad spectrum of AI use cases, starting with customer-facing operations such as sales and after-sales via a jointly established ‘Innovation Lab.’ Additionally, a ‘Transformation Academy’ will focus on scaling AI adoption into core production and engineering workflows. Though the company has not explicitly confirmed generative AI applications on the factory floor, the stated ambition is to leverage AI across all functions, driving quality improvements and unlocking innovation throughout the business. Ned Curic, Stellantis’ chief engineering and technology officer, emphasised the partnership’s importance in enabling faster, smarter progress toward adaptable intelligent systems that deliver measurable customer value.
This collaboration sits within a broader industrial AI strategy supported by a substantial funding round where ASML invested €1.3 billion, becoming Mistral AI’s largest shareholder with an 11% stake. ASML is also collaborating directly with Mistral to co-develop customised AI models fine-tuned on its proprietary semiconductor manufacturing data, enabling improved operational and R&D efficiencies. ASML CEO Christophe Fouquet highlighted that the partnership aims to generate clear benefits for ASML customers through new AI-enabled innovations. This co-creation approach gives Mistral concrete industrial data and experience to enhance its foundational models while providing bespoke AI solutions to leading tech manufacturers.
The backing of ASML, alongside other prominent investors like DST Global, Andreessen Horowitz, Bpifrance, Nvidia, and more, places Mistral AI at the forefront of European AI ambitions. The collaboration exemplifies a strategic push for Europe to consolidate and strengthen its technology sector to compete globally, particularly against dominant US and Chinese tech giants. Former French Finance Minister Bruno Le Maire, now a strategic adviser to ASML, advocates for bolder policies and greater funding initiatives across the EU to foster such homegrown innovation and reduce reliance on foreign tech powers.
Mistral AI, founded in 2023 by former researchers from Google DeepMind and Meta, is rapidly positioning itself as Europe’s AI leader. Its focus on custom, decentralised frontier AI solutions aims to tackle complex engineering and industrial problems and empower enterprise clients with competitive advantages through state-of-the-art models and tailored infrastructure. The company’s recent funding round valued it at €11.7 billion, making it one of Europe’s most valuable AI startups.
In summary, Mistral AI’s deal with Stellantis, fuelled by significant investment and deep partnership with ASML, marks a major step toward embedding generative AI within industrial and manufacturing sectors in Europe. This approach highlights a paradigm shift in AI strategy—from general-purpose models to specialized, enterprise-focused solutions tailored to proprietary operational data—which promises to transform engineering and business workflows in complex, highly regulated industries.
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Source: Noah Wire Services