Google launches Pomelli, an AI marketing tool that democratises social media campaign creation for SMBs

Google Labs and DeepMind introduce Pomelli, an AI-driven platform that automates and customises social media marketing assets for small and medium-sized enterprises, aiming to level the digital playing field amid broader AI-driven business solutions.

Google Labs, in collaboration with Google DeepMind, has introduced Pomelli, a new AI-driven marketing tool designed to assist small and medium-sized businesses (SMBs) in creating social media campaigns with greater ease and efficiency. Unlike traditional marketing processes that require extensive brainstorming and manual content creation, Pomelli automates much of this workflow by generating unique AI content tailored specifically to each business. Users simply need to upload their business website to begin, enabling the platform to analyse and extract key brand elements.

According to Google’s announcement, Pomelli creates a “Business DNA” profile from the business URL, which processes website images and other visual cues to determine the brand’s tone of voice, colour palette, fonts, and imagery styles. This foundational profile then supports Pomelli in generating logos, taglines, and brand values, ensuring all marketing materials are aligned with the company’s identity. Following this, the platform can suggest ideas for advertising campaigns, or it can work with user-provided campaign prompts to tailor content further. The final output includes editable marketing assets suitable for websites, social media, and advertisements, allowing businesses to adjust images, headers, colours, fonts, descriptions, and calls to action to fit their specific needs.

Currently, Pomelli is in public beta and available only in English across select countries, including the United States, Australia, Canada, and New Zealand.

This launch fits within a broader trend as major tech companies push AI-driven solutions to empower SMBs. Google’s wider suite of AI tools extends beyond Pomelli, focusing on helping businesses stay competitive by automating tasks, enhancing customer engagement, and generating actionable insights. Google Workspace, for example, provides generative AI features that aid marketing teams in crafting messages, analysing data, summarising documents, and automating routine activities—thus freeing marketers to concentrate on creativity and strategy. According to Google’s business platform, these AI solutions are designed to level the playing field so small companies can compete more effectively in digital markets.

Moreover, Google advocates for privacy-conscious AI usage. The ‘Gemini for Marketing Handbook,’ which accompanies Google Workspace’s AI tools, emphasises the safeguarding of user data and assures that it is not used for advertising purposes, underlining compliance with data protection standards and building user trust.

Other tech giants are pursuing similar initiatives. For instance, Amazon has introduced an AI agent capable of creating advertisements end-to-end. Adobe’s recently launched AI Foundry focuses on resolving copyright concerns by allowing companies to fine-tune Adobe’s image and video generation models using their own intellectual property. This approach aims to deliver personalised creative outputs while respecting IP rights.

Marketing automation more broadly is recognised as a vital component in digital strategy, enabling businesses to automate email outreach, social media posting, and lead generation workflows. These technologies contribute to improved targeting, higher customer satisfaction, greater lead volume, and enhanced marketing ROI, which are particularly beneficial for SMBs operating with limited resources.

Overall, Google’s Pomelli represents a significant addition to the evolving landscape of AI marketing tools tailored for SMBs. By simplifying content creation and campaign development through an intuitive AI interface, it aims to democratise access to sophisticated marketing capabilities previously available mostly to larger enterprises.

📌 Reference Map:

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Source: Noah Wire Services