Consensus and Trupeer’s AI video tool promises faster, scalable product demos

Consensus partners with Trupeer to launch an AI-powered platform that automates and enhances the creation of professional product demonstrations, promising to revolutionise sales and marketing workflows with faster, scalable video production.

Consensus, a firm specialising in demo automation, has announced a partnership with AI video technology provider Trupeer to launch AI Video Content, a tool designed to streamline the creation of professional product demonstrations. According to the announcement, the integration embeds Trupeer’s AI-powered video creation capabilities directly into Consensus’s platform, enabling users to transform simple screen recordings into polished videos quickly and at scale without traditional post-production processes.

The new tool automates multiple aspects of video production, including script refinement, the generation of natural-sounding AI voiceovers and presenters, background noise removal, and a suite of visual enhancements such as zoom effects and cursor highlights. It also supports global accessibility by translating content into over twenty languages and producing branded, step-by-step documentation directly from demo recordings. The company said these features collectively aim to accelerate sales cycles and improve customer engagement by allowing teams to produce professional-grade demos more efficiently.

Consensus’s SVP of Global Partnerships and Strategic Alliances, Adam Freeman, described the partnership as “a game-changer for content creation,” emphasising the potential for faster, impactful demo production that could help sales teams close deals more rapidly. Trupeer’s co-founder Pritish Gupta highlighted the shared mission to make video creation “seamless, accessible, and impactful,” noting the integration’s ability to accelerate professional content delivery.

This initiative builds on Trupeer’s existing technology, which has garnered significant investor interest, including $3 million in seed funding led by RTP Global and Salesforce Ventures. The funding round, which also included participation from several CIOs and CTOs at Fortune 500 companies, was secured to develop Trupeer’s mission of automating studio-quality product video creation, with capabilities extending to more than 50 language translations and broad applications across product marketing, training, and customer success.

At Consensus DemoFest 2025 in London, Trupeer demonstrated how the technology turns imperfect, noisy screen recordings into client-ready, studio-quality demos within seconds, showcasing the practical benefits for pre-sales professionals. The integration offers custom branding options and the ability to update demos easily without re-recording, addressing common challenges in sales and marketing content maintenance.

While touted as a transformative tool for sales and marketing teams, the broader market impact of such AI-driven video automation remains to be seen, particularly in terms of adoption challenges and how teams adapt to automated content generation workflows. Furthermore, the rapid advancement of AI in content creation highlights the ongoing need for companies to balance automation with personalised, human-centric communication strategies to maintain engagement and trust.

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Source: Fuse Wire Services