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London-based startup Conduct has secured $12 million in seed funding to transform legacy ERP systems through advanced AI agents, aiming to streamline operations and unlock new growth opportunities for enterprises.
London-based enterprise AI start-up Conduct has officially emerged from stealth with a mission to revolutionise enterprise IT by modernising legacy ERP systems, closing a $12 million seed funding round to accelerate its ambitions. The round was led by Creandum, a prominent European early-stage venture capital firm, with backing from Lucid Capital, Booom, and high-profile angel investors from Palantir, Google DeepMind, Workday, and a senior SAP leader. Founded in 2024 by former Palantir executives Jan Philipp Haas, Philipp Hoefer, and Henry Thompson, Conduct aims to tackle the longstanding challenges of opaque and complex ERP estates that have burdened large organisations.
According to the announcement, Conduct leverages advanced agentic artificial intelligence to enable organisations to truly understand and engage with their own ERP systems. CEO Jan Philipp Haas explained that enterprise IT frequently acts as a bottleneck rather than a growth enabler, citing that companies spend 3-4% of revenue merely on system maintenance. This maintenance strain is often caused not by new code development but by the need to decipher sprawling codebases and embedded business logic, which can span millions of lines. Conduct’s AI agents seek to drastically reduce the resource burden associated with software upkeep, freeing IT teams to pursue innovation that can drive revenue and productivity gains.
The company’s unique platform allows IT leaders and business stakeholders to converse directly with their ERP systems, providing transparent insight into complex code and business rules that have traditionally been difficult to access. This capability aims to restore agility and accelerate digital transformation, addressing the significant challenge posed by vendor deadlines such as SAP’s 2027 migration to S/4HANA. CIOs facing costly and risky ERP modernisation projects can potentially avoid extensive consulting engagements and downtime by adopting more reliable AI-driven solutions like Conduct’s.
This development aligns with a growing trend where AI frameworks are increasingly being integrated with enterprise processes to automate complex tasks and boost operational efficiency. For example, the recently proposed FinRobot framework merges generative AI with multi-agent orchestration to streamline ERP activities like financial reporting and budget planning, achieving notable reductions in processing times and error rates. Such advancements highlight the transformative potential of AI in automating and intelligentising enterprise systems, echoing Conduct’s ambitions to unlock billions of dollars in economic value through faster innovation and enhanced efficiency.
Creandum’s leadership in this round continues its active involvement in AI-driven startups, complementing other recent investments in emerging companies seeking to disrupt enterprise and AI ecosystems. This wave of funding marks a broader industry momentum as firms vie to harness AI technologies to modernise legacy infrastructure and drive next-generation business outcomes. Meanwhile, wider market activity includes major funding events in the AI space such as Mistral AI’s multi-billion euro round and Sierra’s substantial capital raise, underscoring the robust investor appetite fueling innovation in AI and enterprise solutions.
Conduct’s goal extends beyond incremental tech improvements. The company envisions removing the structural barriers in enterprise IT that have historically hampered innovation and revenue growth. By transforming cumbersome ERP estates into agile, transparent systems powered by agentic AI, Conduct aims to position IT at the heart of enterprise growth and resilience in an increasingly digital economy.
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Source: Noah Wire Services