Billtrust enhances collections with AI-driven behavioural segmentation and adaptive outreach

Billtrust unveils Collections Agentic Procedures, a groundbreaking AI-powered system that personalises collection strategies by analysing buyer behaviour, aiming to boost recovery rates, improve cash flow, and refine customer engagement in B2B finance.

Billtrust, a prominent provider of B2B accounts receivable (AR) workflow and payment software, has introduced Collections Agentic Procedures, a new AI-driven capability embedded within its Collections solution designed to revolutionise how finance teams manage collections. Traditional static playbooks, long criticised for their one-size-fits-all approach, are replaced by an adaptive system that learns from each customer interaction and recommends outreach strategies tailored to specific buyer behaviours and payment risks.

The technology leverages Billtrust Insights360, an embedded AI intelligence layer that analyses network-wide behavioural data to segment buyers effectively. This segmentation allows the system to recommend optimal outreach sequences, including timing, frequency, and communication channels, aligned precisely with the risk profile and payment behaviour of each segment. As a result, collections teams can avoid unnecessary contacts that contribute to customer fatigue while focusing their efforts where they are most likely to yield results. This nuanced approach aims to increase recovery rates meaningfully while maintaining positive customer experiences.

Billtrust claims this development is more than just incremental automation. Lee An Schommer, Billtrust’s Chief Product Officer, told Crowdfund Insider that Collections Agentic Procedures represents a new standard for intelligent collections by blending behavioural segmentation with AI-optimised outreach. She emphasised the company’s unique positioning due to its access to comprehensive proprietary AR and buyer data across the entire AR lifecycle. According to Schommer, this enables precision that enhances cash flow and mitigates business risk, a combination that benefits finance teams by reducing manual workloads and improving financial outcomes.

Industry experts have taken note of Billtrust’s approach. Kevin Permenter, research director of financial applications at IDC, commented on the company’s “thoughtful, mature approach” to applying AI in AR platforms. He highlighted Billtrust’s focus on actionable intelligence that delivers data-driven insights precisely at the point of action, which is crucial for finance teams handling collections. Billtrust’s expanding suite of Agentic AI capabilities, including the widely adopted Agentic Email (used by 94% of their customers), contributes to what the company describes as the industry’s most comprehensive AI-powered collections platform. This platform is designed not only to reduce inefficiencies and ensure compliance but also to deliver measurable financial outcomes at scale.

The benefits touted by Billtrust are substantial and targeted. The AI-driven procedures promise higher recovery rates through finely tuned outreach that responds to genuine buyer behaviour, an improved customer experience by preventing excessive or mistimed contacts, and a future-proof system that dynamically adjusts as buyer behaviour evolves or portfolio sizes increase. By moving away from generic, static scripts to intelligent, data-informed dialogue, the solution aims to reduce unpaid invoices and improve cash flow predictability.

Beyond collections, Billtrust’s Insights360 AI layer spans multiple AR workflows, including invoicing, payments, cash application, credit, and dispute management, offering a holistic view of financial interactions. This integration supports smarter prioritisation and ongoing optimisation of collections efforts, keeping finance teams fully informed and in control. Other capabilities in Billtrust’s AR platform, such as Cases (Dispute Management), Credit Review, and Collections Analytics, work together to further streamline processes, enhance compliance, and drive superior financial results.

Businesses leveraging Billtrust’s automation report significant efficiency gains and risk mitigation. The platform aims to reduce Days Sales Outstanding (DSO) by up to 50%, accelerating cash flow and making collections more predictable. Agentic Email’s intelligent response generation combined with Agentic Procedures’ data-driven outreach underlines Billtrust’s commitment to transforming accounts receivable management from a cumbersome manual task into a proactive, precision-driven discipline trusted by global brands.

In summary, Billtrust’s launch of Collections Agentic Procedures marks a notable advancement in accounts receivable collections technology. By harnessing AI and behavioural analytics, it seeks to set a higher standard for balancing operational efficiency with customer-centric engagement, ultimately aiming to improve financial health and risk management for businesses.

📌 Reference Map:

• ^[1] Crowdfund Insider – Paragraph 1, Paragraph 2, Paragraph 3, Paragraph 6, Paragraph 7, Paragraph 8
• ^[2] Billtrust News – Paragraph 2, Paragraph 3
• ^[3] PR Newswire – Paragraph 2, Paragraph 3
• ^[4] Billtrust Blog – Paragraph 4, Paragraph 5
• ^[5] Billtrust Insights360 – Paragraph 3, Paragraph 5
• ^[6] Billtrust News on Credit Collections – Paragraph 7
• ^[7] Billtrust Product Info – Paragraph 6, Paragraph 7

Source: Fuse Wire Services