Artificial Intelligence
A segment on MITechTV featuring digital strategist Melih Oztalay highlights a shift towards AI conversion intelligence, systems that learn and respond in real time, to accelerate lead generation and shorten sales pipelines, signalling a disruptive evolution in marketing strategies for 2026. The December 2025 MITechTV segment with digital strategist Melih…
A new approach to B2B SEO recognises the importance of multi-stakeholder engagement, long sales cycles, and AI-driven discovery, shifting focus from immediate conversions to pipeline contribution through tailored content, improved measurement, and technical foundations. B2B SEO is a distinct discipline from consumer-facing search optimisation: it must influence multiple stakeholders across…
Cybersecurity giants accelerate AI-driven acquisitions and growth strategies to combat rising threats
By News RoomLeading cybersecurity firms like CrowdStrike and Palo Alto Networks are rapidly expanding their AI capabilities and making strategic acquisitions to stay ahead of increasingly sophisticated cyber threats amid growing investor interest and regulatory pressures. Cybersecurity continues to be a prominent focus for investors, driven by escalating cyber threats and increasing…
As organisations integrate an expanding ecosystem of non-human identities, including AI agents, new security frameworks like ISPM are emerging to manage risks, automate governance, and secure the evolving digital perimeter against sophisticated threats. Modern enterprises are witnessing a profound transformation in their workforce composition, which now extends beyond human employees…
Avalara has introduced Avi, an AI assistant embedded into Microsoft Outlook, signalling a shift towards proactive, agentic compliance that embeds automation directly at the initial point of document entry, enhancing accuracy and reducing manual effort. Tax compliance workflows continue to evolve swiftly under the dual forces of rising regulatory complexity…
The global Identity and Access Management sector is projected to surpass USD 50 billion by 2034, driven by cybersecurity threats, technological innovation, and expanding regional adoption, with North America leading the charge and Asia-Pacific emerging as the fastest-growing market. The global Identity and Access Management (IAM) market is poised for…
In 2025, brands leveraging integrated AI technologies are revolutionising eCommerce merchandising, boosting conversions, inventory management, and personalised customer experiences through advanced visual AI, predictive demand forecasting, and cross-platform automation. In 2025, eCommerce merchandising has undergone a profound transformation, driven by sophisticated AI technologies that far surpass traditional tools. According to…
Leading brands like CVS, Ulta Beauty, and Whatnot are leveraging AI and first-party data to create seamless, personalised retail environments that strengthen customer relationships and adapt to the evolving digital landscape. Across the retail landscape, a transformative convergence of physical and digital channels is reshaping how brands connect with consumers.…
With proactive risk detection and automation, is AI revolutionising compliance management?
By News RoomAI technologies are transforming compliance management by enhancing efficiency, accuracy, and agility through automation, predictive analytics, and real-time monitoring, while addressing ethical and implementation challenges. Artificial intelligence (AI) is rapidly transforming compliance management, offering organisations across sectors an opportunity to enhance efficiency, accuracy, and agility in navigating complex regulatory environments.…
SAP is intensifying its AI-driven approach to enterprise technology, embedding generative AI and expanding its BTP ecosystem with a focus on India’s burgeoning AI investments and ROI prospects. As artificial intelligence (AI) continues to reshape enterprise technology, SAP is intensifying its focus on its Business Technology Platform (BTP) as a…
Vensure Employer Solutions celebrates its 100th acquisition, integrating AI capabilities through CreAI, while iCIMS continues to innovate with award-winning AI recruitment solutions, signalling a transformative shift in HR technology. Vensure Employer Solutions has marked a significant milestone with the completion of its 100th acquisition, acquiring CreAI, a specialised HR technology…
AI-driven marketing ecosystem integration accelerates campaign efficiency and cost savings
By News RoomIndustry leaders reveal that strategic AI integrations are transforming marketing operations, promising superior campaign agility, significant cost reductions, and a competitive edge in today’s complex digital landscape. Marketing operations are undergoing a profound transformation driven by strategic integrations of artificial intelligence (AI) within technology stacks. This shift demands a fundamental…