B2B marketers are increasingly leveraging AI and intent data to refine ABM tactics, with personalised content and continuous engagement redefining the buyer journey amid rising digital research and self-serve preferences. Account-based marketing (ABM) continues to promise B2B marketers a more targeted and efficient route to success by focusing efforts…

Wolters Kluwer launches Expert AI as a core upgrade to its CCH Axcess platform, embedding advanced generative and agentic AI features to automate processes, enhance decision-making, and unify workflows across tax, audit, and firm management tasks. Wolters Kluwer has launched Expert AI, a significant advancement woven into its CCH Axcess…

UK’s largest outsourcing firm Capita has been fined £14 million by the ICO following a severe ransomware attack that compromised personal data of over 6.6 million individuals, highlighting critical cybersecurity lapses and regulatory repercussions. Capita, the UK’s largest outsourcing firm, has been handed a record £14 million fine by the…

Volkswagen Middle East has enhanced its lead generation strategy through seamless online and offline data integration, resulting in higher quality leads, cost reductions, and innovative AI-powered customer support, signalling a new era of efficiency and engagement in automotive marketing. Volkswagen Middle East has successfully enhanced its lead generation strategy by…

Innovative AI-driven predictive analytics are revolutionising the US healthcare system by enabling early risk detection, personalised interventions, and significant cost savings, transforming the future of patient-centred, value-based care. AI-driven predictive analytics is radically transforming value-based care in the U.S. healthcare system by providing unprecedented capabilities in early risk identification and…

Oracle Corporation’s shares see a slight uptick following the unveiling of new AI-driven supply chain solutions and a strategic partnership with Microsoft aimed at delivering real-time factory data integration, signalling a move towards more responsive and efficient enterprise operations. Oracle Corporation’s stock experienced a modest rise to $300.48, marking a…

SUPERAGENT AI unveils new autonomous Outbound and Inbound AI agents designed to transform insurance sales funnels by automating prospect engagement, lead qualification, and customer support, signalling a major shift towards full sales autonomy by 2025. SUPERAGENT AI has unveiled two new AI agents designed to revolutionise the sales funnel by…

New research uncovers a rapid transformation in the APAC B2B landscape, where AI, economic pressures, and digital-native buyers drive earlier decision-making and demand strategic marketing adaptation for sustainable success. The B2B buying journey in the Asia-Pacific (APAC) region is witnessing a significant transformation, shaped by the rapid adoption of artificial…

SmartZip leverages big data and machine learning to transform real estate lead generation, offering agents precise insights to close more deals efficiently amid a burgeoning AI market set to reach over $1 trillion by 2030. In the competitive world of real estate, timing is everything. Agents often struggle to engage…

As the e-commerce sector becomes ever more competitive, innovative web scraping technologies unlock real-time data insights, enabling retailers to adapt pricing, optimise product offerings, and uphold brand integrity in a rapidly shifting market landscape. In the fiercely competitive e-commerce sector, the ability to access and act on real-time data is…

PAObank and OneConnect join Hong Kong Monetary Authority’s second cohort of the GenA.I. Sandbox, deploying advanced AI solutions to combat deepfake fraud and strengthen risk management in banking services. PAObank, a member of Ping An Insurance, and OneConnect, an associate company of Ping An, have been selected to join the…

The rapid evolution of AI-powered cyber threats is outpacing traditional defenses, prompting a drastic shift towards AI-enabled detection and response systems to combat increasingly sophisticated and autonomous attacks. The digital landscape, once hailed as a sphere of innovation and opportunity, is rapidly transforming into a precarious battlefield where artificial intelligence…