Embat and MacroFin partner to bring AI-driven treasury automation to NetSuite users

Embat, a leader in treasury technology, has joined forces with MacroFin, a top NetSuite Alliance Partner, to offer real-time cash visibility and AI-powered automation solutions tailored to complex international finance operations, accelerating digital transformation for growing enterprises.

Embat, a leading European financial management and treasury platform, has announced a strategic partnership with MacroFin, part of Cooper Parry Digital and widely recognised as the UK’s foremost NetSuite Alliance Partner. This collaboration aims to address the escalating complexity faced by finance teams managing international operations, particularly in sectors such as SaaS, e-commerce, retail, and hospitality, where multi-currency transactions, multiple legal entities, and heightened regulatory demands increasingly challenge traditional tools like Microsoft Excel.

MacroFin’s reputation for excellence in NetSuite implementations is evidenced by its unprecedented six consecutive wins as NetSuite Alliance Partner of the Year, a record stretching from 2021 through 2025. The consultancy’s finance-led approach to ERP transformations has enabled them to deliver smooth and efficient go-lives, often within an average of four to five months, for prominent clients such as Babylon, Depop, PensionBee, and Zego. Since joining Cooper Parry in 2024 to form CP Digital alongside 3RP and Cloud Orca, MacroFin has further strengthened its position in digital transformation and technology partnerships.

The partnership enables NetSuite users to leverage Embat’s next-generation treasury technology, which integrates bidirectionally with NetSuite. This integration offers finance teams real-time cash visibility across accounts and currencies and incorporates AI-driven features such as TellMe, Embat’s treasury analyst that automates up to 75% of manual treasury tasks. The platform also delivers AI-powered bank reconciliation, reducing manual processing time by up to 90%, alongside advanced forecasting and automated treasury operations. These innovations are designed to enhance strategic planning and streamline daily financial workflows, ensuring operational efficiency and clarity in increasingly complex financial environments.

Theo Wasserberg, Head of UK&I at Embat, emphasised the evolving role of treasury management from a back-office function to a strategic business driver, highlighting how the partnership with MacroFin makes advanced treasury technology accessible to NetSuite clients requiring real-time visibility and automation. Ross Latta, Co-Founder of MacroFin, stressed that Embat’s capabilities address multi-entity and international complexities that often extend beyond NetSuite’s native functionalities, delivering critical clarity and efficiency for CFOs navigating today’s financial landscape.

This collaboration underscores both companies’ commitment to innovation in financial technology, aiming to empower CFOs and finance teams with tools that boost operational efficiency and strategic insight, thereby supporting sustained business growth. Embat’s treasury platform connectivity to over 15,000 banks and financial products further enhances this capability, facilitating comprehensive cash flow automation and control for medium to large enterprises.

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Source: Noah Wire Services