AI-driven personalised marketing becomes essential for business growth in 2025

Businesses across Australia are increasingly adopting AI-powered personalised marketing strategies to create hyper-targeted customer experiences, with industry leaders investing heavily in automation and real-time data analysis to stay competitive in 2025.

In 2025, personalised marketing is emerging as the definitive strategy for business growth, especially within the dynamic digital landscape. Customers today expect brands not only to understand their individual preferences and behaviours but also to engage with them in meaningful, relevant ways. Across Australia, businesses are increasingly turning to personalised marketing strategies driven by artificial intelligence (AI), data analytics, and automation to create impactful, hyper-targeted customer experiences that enhance engagement and boost conversions.

Qubit International, a prominent digital marketing agency in Australia, exemplifies this shift. The company claims to enable brands to succeed in this personalised approach through AI-powered customer segmentation, behaviour-based email sequences, real-time website personalisation, and automated customer journey management. These tools allow businesses to serve tailored content that resonates deeply with customers, reducing marketing waste and increasing return on investment (ROI).

The power of personalised marketing lies largely in its ability to deliver content that speaks directly to individual interests and behaviours, making consumers feel valued and understood. Industry data reflects that consumers now largely dismiss generic promotional messages, favouring instead communications that are finely tuned to their preferences. AI and automation are pivotal in this transformation. By analysing vast amounts of customer data and predicting future behaviour, AI enables marketers to craft customised experiences across various touchpoints, from hyper-targeted ads on platforms like Google and Meta to timely, personalised email campaigns designed to nurture loyalty.

According to recent developments, this trend towards AI-driven automation in advertising is set to deepen. Meta Platforms, for example, plans to fully automate its advertising process by the end of 2026. Brands using Meta’s platforms such as Instagram and Facebook will soon be able to generate complete ad campaigns via AI, customising images, videos, and text while fine-tuning targeting based on real-time user data like geolocation. This initiative aims to enhance ad relevance and efficiency significantly, ensuring brands receive measurable outcomes at scale. The move aligns with broader industry competition, as other digital platforms like Snap, Pinterest, and Reddit also invest heavily in AI to optimise digital advertising.

Beyond advertising, AI tools are revolutionising website management and customer interactions. Adobe has introduced AI agents that help brands personalise marketing by analysing user behaviour, differentiating visitors based on acquisition channels such as TikTok ads versus search results. These agents facilitate more effective chatbot interactions and offer real-time website optimisation recommendations, automating processes that traditionally demanded extensive manual effort. This seamless integration of AI into marketing operations helps brands create fluid, personalised customer journeys end-to-end.

The effectiveness of AI in marketing is further underscored by a recent study revealing that 93% of Chief Marketing Officers (CMOs) acknowledge clear returns on investment through generative AI technologies. These AI tools enhance personalisation capabilities by enabling efficient data handling and generating tailored content quickly, resulting in reduced operational costs and increased marketing precision. Notably, enhanced personalisation was cited by 94% of marketers as a key benefit, indicating broad consensus on AI’s transformative potential.

Nevertheless, while AI-driven personalisation is embraced, consumer attitudes towards AI assistance in shopping remain nuanced. A survey in the US found that although 38% appreciate personalised AI recommendations and 31% value quicker purchasing processes enabled by AI, 66% still prefer to make their own buying decisions. Concerns around data privacy and trust in business data practices remain prominent, signalling that successful personalisation strategies must balance advanced technology with transparency and respect for consumer data.

Industry leaders at recent events have echoed these sentiments, highlighting that AI-enhanced personalisation is vital to staying competitive. For example, Ulta Beauty’s Chief Marketing Officer Kelly Mahoney shared how the company has utilised AI since 2018 to refine customer data and implement personalised marketing strategies tuned to shopping behaviour. Such insights reinforce the growing consensus that combining AI with robust omnichannel strategies and technological innovation is essential for engaging today’s discerning consumers.

Globally, digital marketing trends for 2025 emphasize that while AI powers real-time data analysis and campaign optimisation, human insight remains indispensable. Reports from European markets highlight the need to blend AI with empathy, creativity, and transparency, particularly as younger consumers seek authentic, honest relationships with brands. This includes a growing emphasis on social media interaction, sponsored content, immersive experiences, and sustainability considerations in advertising, factors that complement personalised marketing efforts.

In summary, personalised marketing has shifted from a competitive advantage to a business imperative in 2025. Leveraging AI-driven techniques for customer segmentation, campaign automation, and real-time personalisation allows companies to build stronger emotional connections, reduce marketing inefficiencies, and boost customer loyalty. Agencies like Qubit International position themselves at the forefront of this evolution, offering end-to-end solutions that promise measurable growth and sustained success in an increasingly personalised digital marketplace.

📌 Reference Map:

• ^[1] Qubit International blog – Paragraphs 1, 2, 3, 6, 10
• ^[2] Reuters on Meta Platforms – Paragraph 4
• ^[3] Reuters on Adobe AI – Paragraph 5
• ^[4] TechRadar on GenAI ROI – Paragraph 6
• ^[5] TechRadar on consumer attitudes to AI – Paragraph 7
• ^[6] Axios event report – Paragraph 8
• ^[7] El País report on global marketing trends – Paragraph 9

Source: Fuse Wire Services